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With the knowledge and rich experience of seed production,
we saw the necessity of forward integration to deliver this
important input - seeds and services through our own marketing
and promotion set up right at the door steps of farmers in
time. |
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Marketing of seeds needs unconventional methods. Customer
being a farmer has to be convinced about the superiority of
the company's seeds. To achieve this, the company has organized
its marketing activity by creating a network of dealers and
distributors in major states of the country. The company's
marketing network spans over M.P., Maharashtra, Andhra Pradesh,
Karnataka, Rajastjan, Gujarat and U.P. |
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At present, we have a marketing network consisting of more
than 500 dealers-distributors, a sales team of 30 agricultural
graduates and a turnover of over Rs. 50 crores (US$ 10 million).
Our customers include various Government Seed Corporations,
Oil Federations and Co-operative societies. As a result of
this well organized marketing network, we have come to be
ranked amongst the top few in cereals and oil seeds sector. |
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Eagle brand is a well-recognized brand all over the country.
The brand is continuously promoted using different medias.
Use of mass media like press is being made to promote the
brand on a larger scale. However to reach to the farmers,
the company also has rural advertising media like wall paintings,
hoardings, leaflets, posters, videos, van campaigns, jeep
campaigns, participating in farmer melas (fairs) etc.
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If you want to join us in the marketing network, please
send us your details at our e-mail address marketing@eagleseeds.com. |
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The following figure shows the marketing network of the company.
The map gives a view of various distributors, production centres
and offices in India. |
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